BRANDING

Brand Strategy

TrueKit’s brand strategy – it’s out there!

The pack-down inflatable that fits in your car's boot. Rugged and superbly engineered for the adventurer who won’t stop where the road ends – because he knows it’s out there. Project involved creating a new name and brand for the product and company, with supporting sales collateral. Direct Client 

Rethinking.Space

This apartment concept, which meets increasing demands for a more sustainable approach to urban living, required both the developer and purchaser to ‘rethink’ their expectations. The space we call home, our relationship with cars and how common areas can be shared were all subjected to a revolutionary approach. Projects included naming, visual branding, copywriting and presentations to government. A Platform29 Project. 

e-school

An exciting development by Mike Hutcheson (former GM of Saatchi & Saatchi) and AUT that helps New Zealand companies excel in Innovation. Required the creation of a visual brand for the programme and copywriting for course promotion. Direct Client 

Wagtail Bees

After investing in an existing honey business the client wanted new identities for the parent brand and a range of honeys. Wag Tail Bees, named after the dance foraging bees do to communicate where pollen can be found, is now the company’s brand and The Dusted Bee is the first product release. Project involved a completely new brand footprint; names, logos and back stories. Direct Client 
  • brand strategy for The dusted Bee-product packaging

    • Ness Valley Nuts

    The client’s successful macadamia nut business was ready to step up to the next level after years of ‘Farmer’s Market’ success. Projects including devising a strategy for online sales, website development and creating an appealing backstory that made customers feel genuinely connected to the macadamia orchard and dedicated family who work in it. Direct Client 

    Evolve Education

    After substantial growth through acquisition the client had over 140 early childhood education centres, with sometimes unsuitable existing brands. This Project included investigations of existing identities, market segmentation and the development of full brand stories, visual identifiers and names for a portfolio of new brands. A Brand Capture project. 
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